
ECOMMERCE GROWTH SPECIALIST
SCALING PRODUCT SALES & PROFIT
Because your business should be as brilliant as the products you sell!
Hi, I’m Nicola Smith,
I’m an Ecommerce Growth Specialist, working with product-based business owners – from independent product sellers to ecommerce brands selling direct to consumer who want to grow product sales and increase profit margins.
I’m known for providing practical ecommerce strategy and support, delivered with tough love advice to get you the results you want.
For me, ecommerce growth is a balance of
(Traffic Attraction + Conversion Optimisation) x Profit Optimisation
It’s a formula. A numbers game.
Which starts by closely looking at your business, your objectives and your current data; then I can tailor strategies and tactics to suit your unique business needs.
If you’re ready to grow your ecommerce business – let’s talk strategy, systems, and sales.

As Seen On: Channel 4, BBC1, The Street, The Standard

If you’re looking for ecommerce growth support and training with Nicola Smith, click here to visit A Handcrafted Business.
I started A Handcrafted Business in 2013 to help online sellers generate consistent sales, boost profitability and increase repeat customers through practical training and strategic support.
If you’re interested in booking consultancy, workshops or a speaking opportunity, get in touch here. We’ll arrange a free initial call to check I can help you and talk through next steps.